The commercials, shot on location during Spring Training, begin airing today during the broadcast of Mariners vs. Giants at Peoria Stadium (1:10 p.m. first pitch). The game will be broadcast live on ROOT SPORTS. The commercials will run throughout the season on local and regional broadcast and cable channels. They can also be viewed starting today at Mariners.com/Commercials, where viewers can vote online for their favorite.
This year’s campaign features 10 players, GM Jerry Dipoto, manager Scott Servais and hitting coach Edgar Martinez.
Featuring: Kyle Seager, Taijuan Walker, Hisashi Iwakuma & Charlie Furbush
A fictional marketing team has come up with a new image for Kyle Seager. The Mariners third baseman is unsure about their idea but is willing to go along with their plan. Teammates Charlie Furbush and Hisashi Iwakuma love the new look while Taijuan Walker prefers “Old School” Kyle.
Featuring: Robinson Canó, Edgar Martinez, Scott Servais & Jerry Dipoto
This spot showcases two of the best hitters in Mariners baseball, Edgar Martinez and Robinson Cano. Robinson is stunned to see a reflection of Edgar in a clubhouse mirror. Like the classic Marx Brothers comedy sketch, Cano goes through a series of motions only to have them replicated by the mirror image of Edgar. The bit concludes when Robinson holds up a lamp to the mirror while Edgar’s reflection holds up a light bat. Scott Servais and Jerry Dipoto provide their perspective on Cano’s beautiful swing at the end of the spot.
Featuring: Felix Hernandez, Norichika Aoki, Wade Miley & Steve Cishek
Three of Felix Hernandez’s new teammates – Norichika Aoki, Wade Miley and Steve Cishek – are excited to meet the Mariners ace. The trio peppers Felix questions about what it’s like to be a King. Felix humbly shakes off all of their questions insisting that he is just a regular guy. However, at the end of the spot, it’s revealed that Felix is indeed royalty.
Nellie’s Auto Glass
Featuring: Nelson Cruz
A Nelson Cruz long ball can do damage to the windshield of any car parked too close to left field at Safeco Field. This commercial within a commercial reveals that Nelson has opened his own auto glass repair business in an effort to assist any fan in need of assistance.
And, of course, the tradition wouldn’t be complete without a behind-the-scenes look at the making of this year’s commercials.
Be sure to vote for your favorite here.